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三里屯新晋打卡地 · 全国第1家

三里屯新晋打卡地 · 全国第1家-小鹏汽车旗舰体验中心

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核心提示：小鹏汽车旗舰体验中心全国第1家就在三里屯500平方米的城市生活新据点融合传统文化和现代科技感品牌全新升级//互动|体验|拍照|打卡与众不同的旗舰体验中心6月5日 已开业LOOK带你揭秘『 小鹏汽车旗舰体验中心全国第1家 』part.1三里屯新晋打卡地 三里屯新晋打卡地,你去过了么?在潮流时尚的那里花园,全国首家小鹏汽车旗舰体验

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">小鹏汽车旗舰体验中心

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">全国第1家 就在三里屯

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">500平方米的城市生活新据点

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">融合传统文化和现代科技感

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">与众不同的旗舰体验中心

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">6月5日 已开业

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">LOOK带你揭秘

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">『 小鹏汽车旗舰体验中心 全国第1家 』

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.1portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">三里屯新晋打卡地 portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">三里屯新晋打卡地,你去过了么?在潮流时尚的那里花园,全国首家小鹏汽车旗舰体验店就开在这里。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">通透的落地窗和简约的白色建筑,充满时尚与科技感的设计风格,内部空间的设计更具有中式的古典山水韵味,和我们印象中的汽车销售门店大相径庭,这里更像是一家艺术中心。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.2portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">关于小鹏汽车和鹏友 portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">2015年创立的portant; overflow-wrap: break-word !important;">小鹏汽车,面向国内一线城市的年轻客户群体的品牌,更年轻的团队和思维让小鹏不仅为消费者提供了便利的出行方式,更是提供了一种全新的生活方式和体验。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">在三里屯这个核心商圈,小鹏汽车为鹏友打造的是一个属于自己的生活方式据点,把工业科技产品融进艺术潮流氛围内,设置车辆体验中心,休息区、咖啡区等,让鹏友来此真正感受到舒适和享受。portant; overflow-wrap: break-word !important;">有意思的是,小鹏并不将用户称为消费者,而是愿意将用户和品牌理念融合,变称为 鹏友 。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">『 不完全打卡指南 』

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.1portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">以山水为灵感的鹏友空间 portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">小鹏汽车全国首家旗舰体验中心正式开启,位于三里屯潮品集聚的那里花园,portant; overflow-wrap: break-word !important;">面积约为500平米,portant; overflow-wrap: break-word !important;">顶棚的波浪造型天花,地面的水波纹灯,设计造型和光影交错,portant; overflow-wrap: break-word !important;">灵感portant; overflow-wrap: break-word !important;">源自《庄子 逍遥游》的灵感装饰风格让整个空间颇具意境。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.2portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">沉浸式空间体验 portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">区别于普通的汽车销售门店,这里并不以卖车为目的,更重视空间内的体验,在建筑的整体设计上,也更为现代简洁,portant; overflow-wrap: break-word !important;">打造独具一格的 山水鲲鹏 设计概念。同三里屯其他店铺一样,共同营造一种潮流科技感,同时也很好的诠释了品牌科技与未来感的品牌特质。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.3portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">店铺全面升级 portant;">portant;">portant;">

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">展厅内并没有密集的展车,简单的陈设显得时尚舒适,耀眼的小鹏p7是整个展厅的焦点,高颜值、高科技、高智能让不少人都围着它打卡拍照。portant; overflow-wrap: break-word !important;">portant;">portan3管齐下t;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">除了为用户提供关于汽车的相关服务之外,三里屯体验中心更是鹏友们的自由空间,提供不止于车的愉悦生活体验。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">一旁有些小鹏汽车的配件展示和周边商品,让顾客都能近距离接触了解关于小鹏汽车的一切。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.4portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">不一样的社交区域 portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">休息区和展示区分开,中式的意境和小鹏自带的科技感结合,打造一种与众不同的鹏友空间,让XPENG MOMENT保持了更私密舒适的社交环境,portant; overflow-wrap: break-word !important;">portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: b黑心蕨属reak-word !白姜important;">一旁还有咖啡区,暖色调的鹏友时光营造出一种去朋友家做客的轻松感。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">『 潮流 智 造 蓄能起航 』

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portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">6月5日,以一场主题 潮流 智 造,蓄能起航 的互动活动为序幕,小鹏汽车北京三里屯旗舰体验中心正式宣告对外开启营业。portant; overflow-wrap: break-word !important;">portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">开业活动就举办在那里花园,当天也邀请了众多鹏友参加。portant; overflow-wrap: break-word !important;">portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">小鹏汽车联合创始人、高级副总裁何涛不仅专程出席了体验中心开业活动,还与知名建筑设计师马岩松聊起了空间设计与人之间的密切关系,并亲手将一台小鹏P7鹏翼版交付给明星车主叶一茜。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">part.2portant; overflow-wrap: break-word !important; outline: none 0px !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important; outline: none 0px !important;">空间与人portant;">portant;">portant;">

portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">活动的互动环节中,知名建筑设计师马岩松与何涛关于 空间与人 也有相关探讨:portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">Q:本次旗舰体验中心的设计有中国元素在里面,体验中心在设计上花了哪些心思?portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">何涛:portant; overflow-wrap: break-word !important;">我一直觉得小鹏汽车作为一个真正面对消费者的品牌,呈现给消费者不应该仅仅只是冷冰冰的科技,还有无尽的起伏心,应该把更多有温度,有感觉的元素融入到消费者交流过程中,所以我们还是希望把文化和艺术,特别是portant; overflow-wrap: break-word !important;">中国传统古典文化结合起来的一些东西,融入到我们的体验店里,希望给消费者传递科技之外的温度,这大概是我们的想法。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">Q:小鹏汽车就是前沿科技的一个代表,两位如何看待传统文化与潮流科技之间的联系,他们又能够怎样和谐共存?portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflo墨泡w-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">马岩松:portant; overflow-wrap: break-word !important;">我从来不觉得传统和未来是一对矛盾,我觉得科技从来不能脱离人文而存在,以前所有的科技进步都跟这个时代的人文历史和艺术相关。把传统的理念、世界观、自然观,甚至古代对未来的好奇心、探索,这些精神放到今天就是我们今天做所有创新和发明的动力,我们也是用创新来回应这个传统,尤其今天我们谈城市,谈建筑,portant; overflow-wrap: break-word !important;">谈一个品牌的历史,谈他的精神价值,完全可以把传统文化拿出来重新理解,从中受到启发。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">何涛:portant; overflow-wrap: break-word !important;">对于小鹏来说,不管做车型还是体验店,portant; overflow-wrap: break-word !important;">我们都始终遵循为客户设计,想到客户需要什么样的空间,需要什么样的产品,真正从客户角度出发。portant; overflow-wrap: break-word !important;">我知道中国传统文化在过去这几年时间里跟我们的潮流结合的非常好,我们也想到了这一点,portant; overflow-wrap: break-word !important;">不仅在我们的汽车上,在我们体验店上都有机的结合起来了portant; overflow-wrap: break-word !important;">,我相信这是非常好的尝试和结合。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">Q:行业有什么样的共同性?或者他们如何打通,互相汲取和沟通灵感?portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">马岩松:portant; overflow-wrap: break-word !important;">我觉得最显而易见的是小鹏是电动车,几年前北京雾霾特别厉害的时候,很多人都自觉选择电动车和低碳出行,这是非常重要的,让这个理念不仅属于高科技,还是属于所有人内心的选择。portant; overflow-wrap: break-word !important;">一个产品,一辆车也得以人为本。如果大家有一个很简单的标准,做到这个标准是不是就够了?但是如果你谈到文化,如果是艺术,我们是在谈建筑在精神上怎么跟所有人有一个对话。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">我觉得一个好的产品,一辆好的车肯定在价值观层面跟人有精神上的对话。portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">portant; overflow-wrap: break-word !important;">何涛:portant; overflow-wrap: break-word !important;">现在汽车之间差异化特别大,以前大家觉得汽车是四个轮子加几个沙发的组合,现在我们看到不同种类的汽车,特别是造车新势力推出的汽车差异化非常大。很重要的原因是我们设计之初把用户体验放在很重要的地步。你要问哪里考虑到了用户体验?portant; overflow-wrap: break-word !important;">我认为小鹏汽车不管从功能、空间、驾驶体验和各个方面,我们都考虑了用户的感受和体验,为用户而设计。

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